BMW Strategic Scenario ( Corporate Strategy) Case Study

BMW Strategic Scenario ( Corporate Strategy) - Case Study Example Other car manufacturers are hurriedly trying to imitate the Toyota philosophy in their work place. The other car substitutes for BMW include Volkswagen, General Motors and Ford. These car manufacturers use the same parts in their car models and car brands(Larsson & Falkemark, 2006;5) . India's conglomerate TATA has bought the Jaguar from Ford company for one billion pounds. The Jaguar is expected to produce its new medium saloon, the XF, that was sold in Mar1 in the United Kingdom and on in April in the United States. The Jaguar had suffered a slump in sales by as much as forty five percent in the last month alone. This percentage data is translated to having only seven hundred fifty seven cars sold in January alone. The current Jaguar model is the S -type car. In fact, there had been over eight thousand orders for the XF jaguar model around the world. Even Tony Blair tested the XF model himself. The BMW brand also suffered a decline in sales in the same January period. There was a decline of eight percent decrease in sales for the same month of January alone. This is translated into only two thousand five hundred sixteen cars sold for the same thirty day period. The Japanese car, Toyota, which builds cars for prospective clients in Burnaston and Derby, UK had dropped by eleven percent to only eight thousand, four hundred eighty seven only. The Japanese car manufacturing company, Honda, has been producing its cars in Swindon, United Kingdom. Honda has suffered the same fate of declining sales because its sales had declined by two percent. This can be translated to actual sales of only seven thousand seven hundred units. Another Japanese car company, Nissan, has been increasing its car sales. Nissan was able to sell many of its Qashqai model introducing an increase of thirty percent. This can be translated to four thousand six hundred sixty -six new Nissan Qasqui model ("UK Car Industry Cuts," 2008, p. 22). The 2006 year ended with BMW only generating 5.4 percent of the entire car market. the Volkswagen group generated twenty percent of the car market. The average Japanese OEMs gathered a big thirteen and fifty /100 percent of the car market. Meanwhile, Daimler only got a smaller six and 2/10 percent of the market. Renault had gathered eight and 6/10 percentx. Daimler is one of the major competitors of BMW. This company focuses on highly salable products in the car market segments that include mid -size, luxury and sports utility vehicles. Another strong competitor of BMW is the German car manufacturing company called Audi. Audi is a subsidiary car company called Volkswagen. Audi focuses on the very lucrative luxury and high performance car market segment (BMW:207 company profile edition 3: Competitor analysis,2007;p.7). 3.What are the key competencies required in the BMW group industry BMW has many key competencies. The company has been able to develop a new petrol engine family in a joint cooperation project. These engines are used in future models of its MINI cars. This was possible with the help of Matts Carlson's scientific mind. BMW has also

Intel Knows Best? A Major Marketing Mistake :: essays research papers

INTEL Knows Best? A Major Marketing Mistake Problem Statement When Thomas Nicely, a mathematician at Lynchburg College in Virginia, first went public with the fact that Intel's new Pentium chip was defective Intel admitted to the fact that it had sold millions of defective chips, and had known about the defective chips for over four months. Intel said its reasoning for not going public was that most people would never encounter any problems with the chip. Intel said that a spreadsheet user doing random calculations would only have a problem every 27,000 years, therefore they saw no reason to replace all of the defective chips. However if a user possessed a defective chip and could convince Intel that his or her calculations were particularly vulnerable to the flaw in the defective chip then Intel it would supply those people with a new chip. This attitude of 'father knows best' fostered by Intel created an uproar among users and owners of the defective chips. Six weeks after Mr. Nicely went public, IBM, a major purchaser of Pentium chips, stopped all shipments of computers containing the defective Pentium chips. Intel's stock dropped 5% following this bold move by IBM. IBM's main contention was that it puts its customers first, and Intel was failing to do this. Intel's handling of this defective chip situation gives rise to many questions. During the course of this paper I will address several of them. The first of which is how did a company with such a stellar reputation for consumer satisfaction fall into the trap that the customer does not know best? Secondly, what made this chip defect more of a public issue than other defective products manufactured and sold to the public in the past? Finally, how did Intel recover from such a mistake? How much did it cost them and what lessons can other companies learn from Intel's marketing blunder so that they do not make the same mistake? Major Findings Intel is spearheaded by a chief executive named Andrew Grove. Grove is a "tightly wound engineering Ph.D. who has molded the company in his image. Both the secret of his success and the source of his current dilemma is an anxious management philosophy built around the motto 'Only the paranoid survive'." However, even with this type of philosophy the resulting dominance he has achieved in the computer arena cannot be overlooked. Intel practically dominates the computer market with $11.5 billion in sales. Intel has over 70% of the $11 billion microprocessor market, while it's Pentium and 486 chips basically control the IBM-compatible PC market. All of these factors have

Cochlear Implant RST

It doesn't change them it just makes their smile brighter. People get haircuts to express who they are, or who they want to be, but it doesn't change who the eye actually are, it just makes them kick the way they want to. The same thing goes for a cochlea r implant. It enhances the possibilities of hearing for a deaf person, but it will never change e who they are because they will always be deaf. That's why deaf people should get cochlear I implants because they will not change their identity.In the movie Sound and Fury a young girl's parents restrain her from getting a cochlear implant in the fear that it will change her identity in the deaf world. There is al so a young boy whose parents are judged and tormented for deciding to implant him with a c cochlear implant. Both families want their children to play a role in the deaf community, but boot h families are told that with a cochlear implant, that could never happen. The parents of the you Eng girl are introduced to another youn g girl who was implanted to see if it was really right t for their daughter.The young girl was so accustomed to hearing that she didn't sign a ND she spoke clearly. It was clear that the little girl most likely wasn't aware she was even deaf. This upset the parents ND pretty much made their decision for them; they would never implant thee r child. Ironically six years later the daughter, along with her siblings and her own mother get t he implants and say how much their lives have improved. They said it made their daughters life EAI sire and they regretted not doing it when she was younger.And of course the girls role in the e deaf community did not change, but she gained a spot in the hearing world as well, which is w hat a cochlear implant really does. Now on the other side of that family, a deaf child is born and his parent s decide to implant IM, but receive a lot of hate from the deaf community. Part of the fact of so much resentment towards the device is that around the time t he film â€Å"Sound and Fury† was ma De, the cochlear implants were just being introduced and it really offended the deaf community y that someone made something to fix deafness.It made them feel as if people thought Of De apneas as a disability. They wondered why anyone would want to change themselves fro m being deaf and being part of such a wonderful community. The mother of the daughter who was the mother of the deaf child even called her own daughter â€Å"a lousy daughter†. In reality the mother wasn't implanting his son because she wanted to rebel against her parents, it was be cause she knew that although deafness is not a disability it is also not an enhancement to your life.She knew that her boy would have many more opportunities in life if he could hear, and although h that sounds like it's shaming deafness, it isn't. No matter whether you implant your child or give e him a hearing aid, it will never change them, just help them reach their potential easier. In the article Letting the deaf Be Deaf: Reconsidering the use of cochlear implants in prevailingly deaf children t expresses the difference between a hearing parent deciding whether or not to get their child implanted and a deaf parent deciding whether or not to get their child implanted.The choice is easy for a hearing parent because deciding if they WA NT the baby to hear is basically just saying let it be like us. While a deaf parent is the exact opposite. Deaf parents are the ones that have to make the decision to change their baby's life, by making them hearing, different than themselves. ‘T he cochlear implant is intended to help the deaf child ultimately learn an oral language and, in so doing, to facilitate the assimilation of the IM Lansing child into the mainstream hearing culture† (Crouch).While this statement is correct , the implant doesn't have to completely destroy deaf culture for the child. The child should still be taught sign language, and be introduc ed to people in the deaf community. If it is so import tan for the parents that their child be part of the deaf community, while still being in the hearing world, they will put in the effort. Sound and Fury; or, Much Ado about Nothing? Cochlear Implants in Historical Perspective it states â€Å"Cochlear implants are only the latest example of medical interventions promising to cure deafness† (Edwards).This statement itself is a brief summary of why the deaf community was so resentful towards the device in the first place . When hearing people say that there is a cure for deafness, it obviously upsets deaf people. T hey don't view themselves as having a disease, and they really don't have one, but as soon as someone from the hearing world challenges that opinion, all hell breaks loose. The deaf common tit could have just rejected the idea of the cochlear implants all together, but once people under stood it wasn't a cure, just additional help, they started to accept it. When d eaf people heard the e word cure, they panicked.They worried there would be no more deaf culture, and that the De oaf community would die off. Cure meant change to them, that everything in their lives would change e, which is why some people think the implants will change their identity. But that will never h append because no matter what, you will always be deaf. If you get hearing aids, once you take the me off you're no longer capable of hearing. The same thing goes for the implant. The implant it self is not capable of wiping out a culture, it is the responsibility of the parents of the deaf child n to keep the culture and the community alive.

The Current Business Model For Printed Media Essay

The introduction of new technology has ushered in the digital age allowing for uninhibited access to information; American institutions must adapt to serve the needs of a digital society. Like many other institutions, the Newspaper industry did not enter into the digital age unscathed. The current business model for printed media has several issues that must be addressed if Newspapers are to survive challenges of the coming century. The American public and the, especially the younger generations are particularly, skeptical of the Mass Media’s intentions and are less inclined to believe that they are non-biases. The younger demographics question more than ever the legitimacy of the news stories put out by the press. As the world becomes a smaller and more interconnected community, Americans are becoming more concerned with international affairs and less local issues unless directly affecting them. Newspapers were for several decades the only outlets for advertisers to reach, la rge audiences, and this has made Newspapers heavily dependent on advertisement sales as their source of revenue. The increase of available mediums for advertisers to reach potential customers threatens the livelihood of the entire Newspaper Industry. In 2015 Newspapers experienced a decline in the total circulation of weekday editions by 7%. While Sunday editions did not see such a dramatic decrease, they did also see a 4% drop in total circulation. While the 2015 decline in the circulation of bothShow MoreRelatedcase analysis of Buffett’s Bid for Media General’s Newspapers627 Words   |  3 Pagesï » ¿ Buffett’s Bid for Media General’s Newspapers Situation: Media General is a mature company which has a lot of business including newspapers, television broadcasting and digital businesses primarily serving the southeastern U.S. (Over 18 TV stations and 64 newspapers). 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